The first release on Uplink Audio is out now, and is an EP of four tracks by the man himself aptly titled The Launch. “The good ones stick around and flourish, the bad ones will flounder at the bottom and eventually fall off, “ he adds. But if someone has the means to properly operate a platform that can showcase music then by all means go ahead.” Downlink goes on to say that as long as product is quality, no one has anything to worry about. If some un-established basement producer decides to put out his low quality stuff on his own label, it won’t even register and will be ignored.

“I don’t see saturation ever being a ‘problem.’ Perhaps quality can be questionable in some cases but these labels will not stick around. This is something not worrisome to Downlink. It will definitely be interesting to see a showcase of tastemakers selected by Downlink, as many lovers and critics of electronic music often assume these guys are only into heavy dubstep.Įven though it’s about time Downlink - an artist with a lot of relative longevity - started up his own epithet, there are many who believe there is a definite oversaturation in the world of electronic music labels.

“I’m not going to try to pigeonhole this thing in to being one specific sound, rather just focus on quality music that I believe in,” says Downlink.

On top of all this, Downlink plans to put the spotlight on other artists and sounds he handpicks. “The label share now goes directly in my own pocket, which in turn allows me to put that money right back into promotion.” Sounds like a win-win situation. “It’s nice to be able to manage your own promotion campaign,” says Downlink. That being said, Downlink has finally started his own label, Uplink Audio.Īlthough Downlink’s music has been a mainstay on labels like Rottun, he has taken the plunge into managing his own releases. In the case of Downlink, who started his career around the same time as best buds Excision and Datsik, it seems especially strange, as Excision and Datsik have had Rottun and Firepower on the go respectively for quite some time now. Especially if that artist has been a constant on the Beatport charts since pretty much the inception of their career. The practice is so prevalent in “EDM” that it almost seems strange to meet an artist without one on the go. These days it seems like owning your own electronic music label is almost a rite of passage once a certain level of success is reached.

Downlink bass war